Social Media Clock & Calendar

Social Media is an important part of your business, while posting, pinning or tweeting consider when you are doing it to better reach your audience.

GET YOUR SMALL BUSINESS FLYING WITH A FLYER

Imran Rashid Khan--

One of the most cost effective and amazing way to market your small business is with a flyer. Flyers are simply full page ads that are distributed directly to your potential customers. A flyer can positively persuade a customer to buy your product, or to use one of your services. With the right approach your small business can yield a great return on investment (ROI) from this tried and trusted marketing tool.

Flyers are most direct form of marketing, because they get straight to the point. Flyers give immediate access to what you are selling. Flyers grab attention with their colors and visuals. Anyone from doctors to web designers are using flyers to market their services, even high end businesses use flyers to promote special events. Flyers are being more and more used as a brand awareness tool. Whenever your flyer reaches somebody your business is introduced to them. They may not make a purchase then, but you will increase your brand awareness, and likelihood that you'll be considered in the future.

The question now remains, should you hire a professional or should you do it yourself? The answer depends on how artistically inclined you are. It may certainly be cheaper, but if you are not experienced in visual presentation you may forget to add important components to your flyer. On the other hand hiring a designer may be comparatively costly, but it will be more efficient. As you will not need to worry about the design choices or color schemes. Whatever the decision may be, make sure that your flyer has a creative design; it is printed on good quality paper and the design abides by theses 9 guidelines so that whatever you are offering will look impressive and be noticed.

1. COLOR

Colors instantly grab attention and communicate your message emotionally, as it affects behaviors. Use the right color to further ingrain your brand message. Below are some examples of what color represents:

RED - Energy, Excitement
GREEN - Freshness, Money, Health
BLUE - Trust, Confidence
YELLOW - Warmth, Cheerfulness
ORANGE - Fun, Optimism
PURPLE - Creativity, Luxury

Whatever colors you choose, make sure they complement each other. Visit ColourLovers  and Visually for more information on colors.

2. FONTS

Selection of a suitable font is very important for a flyer design. Ensure that you select a font which is easily readable from a distance, for example sans-serif fonts.  Font size is very important, so make it large enough for the reader to read it from at least 2 feet away. Use one font for headlines and the other one for details.

3. YOUR LOGO

Logo is part of branding your small business, so make sure it is placed strategically on your flyer. It can either be placed on the top or at the bottom corner, near your business name and address.

4. YOUR CONTENT

Make sure whatever the reason you have the flyer, be sure to spell it out and explain to the reader what is important. Get to the point straight away, but still give them enough information to get them attracted.

5. YOUR VISUALS

Include images and illustrations that convey your message with the text. Be careful as less is more; don't clutter your flyer with too many images, as it will distract the attention from your message. Choose a large image to match your content's message.

6. WHERE TO FIND YOU

If you have a shop then add the address, contact number so that you’re potential customers know where you are located and are able to find you easily. Be sure to add directions or a small map that shows your location at the bottom of the flyer near your address information.

In addition to that add your email address and your website address. Create a welcome landing page of the flyer on your website, to further explain your offerings.

7. CALL TO ACTION

Create a call to action space on your flyer to entice the customers. Make it clear and bold so that the reader will respond to the offer sooner rather than later.